By Darling is a digital marketing agency focusing on luxury retail, hospitality, and real estate founded by Nicole Cline. Nicole spent her 20s (and most of her 30s) working across Southern California in luxury hospitality and retail.

After beginning a social media career in Palm Springs in 2013 with iconic clients like Ingleside Inn, Bootlegger Tiki, Ernest Coffee, and The Amado Nicole relocated to Santa Barbara, CA. Since moving to California’s Central Coast Nicole has rebranded her company as By Darling, the name is a play on her lifestyle blog, The Darling Niki. By Darling now works with successful Santa Barbara based companies as well as clients across the country.